Jay-Z and Beyoncé trademarked their daughter’s name. Why?

It’s true: Jay-Z and Beyoncé trademarked their daughter’s name, “Blue Ivy Carter.” You may be asking yourself: can you even do that? Trademark a name? Does that mean you could trademark the word “the” or “and”? Well, trademark law has some interesting leeways and limits.

Before Jay-Z and Beyoncé submitted their application, two other people tried to trademark “Blue Ivy Carter.” However, the US Patent and Trademark Office said no because it is illegal to register a trademark with illegitimate affiliation with a celebrity. What does that mean? You cannot trademark someone else’s name or image without their explicit permission, particularly in the case of celebrities, so the other attempts to trademark “Blue Ivy Carter” were rejected.

Conversely, Jay-Z and Beyoncé’s application was approved; they now officially own the trademark of “Blue Ivy Carter.” Does this mean that you can’t name your baby Blue Ivy? Of course not. You could name your child any trademarked name: McDonald’s, Hilton, Versace. There’s a very pertinent detail to trademarks: when you trademark a word or phrase, it is limited to a certain category of goods or services. In this case, Jay-Z and Beyoncé registered their daughter’s name under the category of child or baby products. Even though you can’t start a clothing line called Versace because that would infringe on the copyright, you could start a restaurant or a line of hotels called Versace. This means even if a word is “trademarked” it is still more or less a normal word.

Back in 2004, the Supreme Court made an interesting interpretation of trademark law. In the case, one company, Lasting Impressions I Inc., sued a rival company for using copyrighted language. In this case, the rival, KP Permanent Make-Up Inc., used just one word – microcolors – that supposedly infringed on the copyright. Lasting Impressions claimed that customers would be confused, and they should maintain their right to that language. KP argued that the term was widely used before Lasting Impressions trademarked the word. The Supreme Court agreed with KP and said that the use of the trademarked word was covered under the doctrine of fair use. What’s fair use? Fair use is a tricky element of trademark law because it includes all the exceptions to the rules. If you want to quote a book, for example, it is covered under fair use, and the author cannot sue you. If you want to make a copy of a book and sell it, it is not covered under fair use. Fair use is one reason why we can discuss “Blue Ivy Carter” and use her name and not fear retribution from her loving parents. (If we said something bad about the baby that would be a libel issue, which is an entirely different discussion.) Trademarks do not interfere with our daily lives, in part, because of fair use.

Lastly, it’s important to keep in mind that trademarking something doesn’t mean that it completely stops being in the world. The US Patent and Trademark Office itself does not pursue copyright infringement suits. Rather, the owner of a trademark has legal permission to sue someone for copyright infringement.

What do you think of trademarking “Blue Ivy Carter”? Are trademark rules reasonable and relevant?

Author: Hot Word | Posted in current events, language 
424 Comments
mary torres on February 18, 2012 at 7:09 am

i think that that is a buttiful name and a lovable baby :)

Yusuf abdulwasiu on February 18, 2012 at 7:34 am

Jay Z nd Beyonce are making life 4 their child.Yes,life is beautiful when money dey.

Joan on February 18, 2012 at 8:26 am

Hey.. 1st comment.. :)

Hannah on February 18, 2012 at 8:36 am

I think the world is getting more ridiculous each day. No one truly owns anything, we all die and leave it all behind. To go around excersising pretense that a name or word belongs to us is redundant. This is only done for the sake of riches or an overblown ego. Thats my say.

Sly on February 18, 2012 at 8:45 am

They probably trademarked it because they’re planning on having, say for example, a child or baby clothing line – For that intent, I totally agree with what they’ve done…Its protecting a name that will be used for a business endeavor at a later date…

Trademarking it just for the fun of it – that would be ridiculous…

IMHO, I think they did it for business purposes… Only time will tell ;)

Hannah on February 18, 2012 at 8:46 am

Its just as sad that others may try to make money off these ppl and their baby’s name esp. after bashing and name-calling them. we should all just chill! Go live by the sea or summn.

.. on February 18, 2012 at 8:48 am

I think it would be funny if she grew up, hated her name, and had it legally changed.

Ava on February 18, 2012 at 8:51 am

I think people are making a big deal about this baby. This couple did nothing that a million people do every year…they had a baby! Who cares…I had 2 of them! Because people are such celebrity whores I can understand the (unfortunate) necessity to trademark their babies name!

I think its ridiculous the amount of attention this and other celebrity parented children get and not the fact that, right here in this country, babies are starving, children are homeless…instead the news informs us that they bought their baby a lucite crib…WHO CARES! I bought mine beautiful canopied cribs! So their baby got a chest full of books, I have a library in my home! Again, WHO CARES!

Folks, get with the program, this celebrity blitz is all done simply to divert your attention from the problems at hand…Gas prices, unemployment, taxes, foreclosures, the economy…WAKE UP!

Worry about your own and not celebrities or their babies! Their parents have more than enough money to take care of their kids and trust me, they don’t care about your kids!

Kay on February 18, 2012 at 9:02 am

Mary Torres why cant you just spell out b-e-a-u-t-i-f-u-l? You just said buttiful. REALLY? BUTTIFUL?

What has the world come to?

Anyway, love that name, so pretty, Blue Ivy.

Karlee Farf on February 18, 2012 at 9:04 am

Blue Ivy is such a beautiful (don’t hate on me Kay) name. It flows very nicely.

Karlee Farf on February 18, 2012 at 9:05 am

Blue Icy is such a beautiful name. It flows very nicely. LOVE IT! <3

Karlee Farf on February 18, 2012 at 9:06 am

3>

jessika a.j on February 18, 2012 at 9:17 am

dat iz a pretty baby …sum folks need 2 stop haten beyonce and jay-z

Zachary Luttner on February 18, 2012 at 9:18 am

Reasonable, and relevant don’t seem like the most apt words… ridiculous, and unnecessary seem like more accurate adjectives underlying this article.

Bob jack on February 18, 2012 at 9:20 am

I. Think u can’t name a baby hahahahahahahHahaha I like the name bob for all babies

mary torres on February 18, 2012 at 9:22 am

@JOAN what?

rocker212 on February 18, 2012 at 9:29 am

common its stupid

Mackenzie on February 18, 2012 at 9:39 am

cool!!! the name is really pretty! immma da 4th comment

BLUEIVYCARTER | BLOGCHI@mayopia.com on February 18, 2012 at 9:51 am

[...] “Blue Ivy Carter” — expressly used for barter. — The right of every parent to capitalize on the child. — Such love and Grace upon her. — Money Money is Life Gone Wild — Who is Zooming who? we do refer. — Whether Fair or not it’s still some form of use. — The question is what is critique to speak? — and is not ‘Mammonism’ of some Parent Company — or otherwise child abuse. –>>L.T.Rhyme [...]

Bree on February 18, 2012 at 10:03 am

Let me get this straight… you can only trademark a name if its celebrity? If so thats BS… If those other parents wanted to trademarke the name due to the same intentions B and J have, they should have been alowed to and should be furious… I hate the bullcrap treatment celebs get just because everyone knows their name. Big whoop.

JoJo on February 18, 2012 at 10:07 am

who knew u could trademark a name? :)

Who cares on February 18, 2012 at 10:15 am

This couple planned a head and will increase their worth because they have excellent business sense. I cannot wait to see the “Blue Ivy Carter” line. Kudos to them…they are truly a power couple!

Vanessa on February 18, 2012 at 10:17 am

Cool name, but…why must we be so obsessed with possession that we even trademark our children’s names?

Erin on February 18, 2012 at 10:22 am

I don’t like the name, and I don’t know why anyone would want to use it, much less trademark it. It must be nice to have too much time on one’s hands.

mary torres on February 18, 2012 at 10:29 am

i love that song U PUT MA LOVE ON TOP :)

Vicaari on February 18, 2012 at 10:30 am

Interesting!!!

piscesean on February 18, 2012 at 10:30 am

Hey Mary… you’re at dictionary.com… USE IT.

HEATHER MAY on February 18, 2012 at 10:40 am

I FEEL THAT THE TRADE MARKING RULES SEEM REASONABLE AND NEEDED. WITHOUT THEM THINGS COULD GET VERY CONFUSING WHEN IT COMES TO BUISNESSES AND BRANDS. WE COULD HAVE OVER 100 DIFFERENT PEOPLE REPRESENTING THE SAME NAME OF BRAND AND THATS 100 DIFFERENT COMPANY POLICES,AND JUST A DIFFERENT WAY OF DOING THINGS. THEN IF SOMEONE HAD A LAWSUIT AGAINST ONE COMPANY THAT SHARED ITS NAME WITH 99 OTHER COMPANIES IT COULD GET PRETTY CONFUSING….

Attention Deficit... Oh Look, Shiny! on February 18, 2012 at 10:43 am

If it’s a baby, it’s pretty much automatically cute.

Tobias Mook on February 18, 2012 at 10:46 am

Why do people make such a big deal about celebrity life? It doesn’t make any sense to me…

jailson on February 18, 2012 at 10:48 am

hey Jay-z and Beyonce I know a perfect name for your baby Neceay
thats the name necay

Akilah on February 18, 2012 at 10:50 am

If someone else has already tried, multiple times, you might as well go ahead and make it officially your own trademark.

Mandy Adamson on February 18, 2012 at 10:52 am

This article makes the fair use doctrine seem less complicated when the truth is that proving fair use within a court is a very difficult matter because so many factors are involved.

Glenda on February 18, 2012 at 10:54 am

That’s what $$$$$$$$$ can do. I have no problem with it, but I think that we in America are losing it just a little and going after things that really don’t matter. There is toooooooo much emphasis on being a celebrity. it may seem fine now, but just wait and see what the child has to go through with being a celebrity before she can even breathe good.

Avril on February 18, 2012 at 10:59 am

I. Don’t. Understand. What about the baby? She has to live her life with the name ‘Blue Ivy’. If they weren’t rich, someone would think they were hippies.

Janet on February 18, 2012 at 11:04 am

Trademarking their daughter’s name was unnecessary and therefore ridiculous. It did get them more press, so that is a plus for the attention whores.

Wow on February 18, 2012 at 11:09 am

I am confused if two other couples tried to trademark the name how come they didnt get it but Jay Z and Beyonce did? This right here show tha money does buy everything….I do agree that is a cute baby and a cute baby name but wow

shanda on February 18, 2012 at 11:41 am

They have such a beautiful baby.

I’m going to trademark every single combination of letters possible! HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Cynthia on February 18, 2012 at 11:45 am

Wait, so the kid is only two weeks old and the parents are trademarking her name so they can start a line of baby products???!!!! Gross.

rachel on February 18, 2012 at 12:05 pm

I think they’re either being grossly arrogant or really ignorant. Probably both. I highly doubt they understand what a trademark is. Even if they do, it doesn’t make sense to trademark it. Do they really think their infant is so popular that companies are going to start using her name to sell products? Then again, their target audience is probably just as dumb and easily exploitable.

roy jones jr on February 18, 2012 at 12:06 pm

Well I guess Ivy Carter is what folks will be calling her later in life. middle school will be fun for her getting mocked at with first name “Blue”.

SL on February 18, 2012 at 12:08 pm

Interesting read. Are Jay-Z and Beyoncé trademarking a name, or are they merely creating and trademarking a brand which uses the name of their baby? Trademark law is frequently overreaching and counter-intuitive but I don’t believe this case is among the worst of offenders.

Carbonated Chocolate Cake on February 18, 2012 at 12:10 pm

all i can think of is: why? But they have the money, so….whatever. I think Blue Ivy Carter isn’t the best name to give, but it’s their baby, so whatever….

z on February 18, 2012 at 12:11 pm

odd

Lydia on February 18, 2012 at 12:23 pm

Fail… ^^^^^^^ ^_^

I dislike the name… It sounds like a really bad species of poisonous ivy.

Lace on February 18, 2012 at 12:24 pm

That’s going too far. What’s the point of trademarking a name?

sfsd on February 18, 2012 at 12:42 pm

this is so stupid i hate both of them. why would you trademark a name? they are selfish and think that they are all that because they are famous. They closed down an entire floor of a hospital because of her baby. they need to get it through that there could of been lives at stake while her baby was being born. stupid

Lexii on February 18, 2012 at 1:11 pm

if yall really look at the babys name it is Blue IV Carter… IV means 4 in roman numerals and Carter is Dawayne Carter (Lil’ Wayne) Just like one of his albums,Tha Carter IV :)

Intrigued Observer on February 18, 2012 at 1:12 pm

I am surprised by commenters’ lack of grammatical competence on this site. I suppose they’re on Dictionary.com in order to learn!

Noa on February 18, 2012 at 1:13 pm

adorable baby

Me on February 18, 2012 at 1:20 pm

Jay Z and Beyonce are rediculous. As are you miss mary torres. The website is called Dictionary.com, why don’t you look up how to spell BEAUTIFUL, not buttiful.

JJRousseau on February 18, 2012 at 1:22 pm

Product, Procreation, Progeny, Pachyderm, DNA, or Brand? Ruff is a Word, Oui?

MFG on February 18, 2012 at 1:22 pm

The trademark rules are decent and acceptable. I think Jay Z and Beyonce made an intelligent pursuit for a trademark on their child’s name. Since this couple is famous, companies would be willing to market to the public by naming a product of theirs, “Blue Ivy Carter” to gain higher marketability, thus increasing profits. If I were famous, I’d trademark my child’s name too. I wouldn’t want other people reaping the benefits of my child’s inherited fame, either!

sprode on February 18, 2012 at 1:25 pm

Jay-Z and Beyonce are the worst sort of people… in fact only Republicans can outdo them in pretension, avarice, and arrogance.

Tallie on February 18, 2012 at 1:31 pm

I don’t think they need to copyright their child’s name to be honest, no self-respecting parent would wish to copy it anyway.

KEVIN K. on February 18, 2012 at 1:35 pm

At first hearing, trademarking a baby name sounds ridiculous and as though you are commodifying your child, but I see that the purpose here is the very opposite, and entirely apropos: they’re protecting their child from being commodified and capitalized upon by others.

vonrhode on February 18, 2012 at 1:38 pm

I think it’s pretentious.

Elaine Arnold on February 18, 2012 at 1:42 pm

Personally I think it’s ridiculous. Who in the world wants to call a child Blue? I know a horse named Blue and dogs named Blue…. I rest my case.

me8 on February 18, 2012 at 1:46 pm

I think the name is kinda dumb (I prefer more traditional names), but the parents can do what they want. It’s their baby. On the other hand, it is unique.

Also, I think it’s a little weird that they copyrighted her name, but it does somewhat make sense after the reading the article’s explanation.

illuminatiaftermyass on February 18, 2012 at 1:48 pm

im sorry, but i dont like it. to each his own though. they have that money, they can do whatever they want. its not like she will ever have to put that name on an application. hate to say it, but it sounds ghetto, and naming a child after your album….. cmon now…. i must be the only one in the world that thinks that using your child to promote your album is ludicrous.

alicia j on February 18, 2012 at 1:48 pm

thats kinda funny to trademark a name but kinda cool too. pretty name

Anonymous on February 18, 2012 at 1:53 pm

I think it’s ironic that the comments on an article featured on dictionary.com have horrible spelling.

lozb on February 18, 2012 at 1:55 pm

Hm interesting. Iagree, a beautiful name! By the way you’re 3rd not 1st :)

Michael on February 18, 2012 at 2:02 pm

Isn’t it nice to see their already preparing to make money from their baby? Trademarking her name for baby products…how charming.

Luke on February 18, 2012 at 2:08 pm

Irony abounds when people cannot spell correctly while writing comments on a dictionary website.

j on February 18, 2012 at 2:18 pm

and this is why money is wasted and could be used for better ideas like giving to the poor.

bailey on February 18, 2012 at 2:44 pm

I love tht name =)

lala gibson on February 18, 2012 at 2:49 pm

that a good thing theyy did that because everyyone is going to want that name

faith on February 18, 2012 at 2:51 pm

Good day from faith. can I name my boutique
” blue lvy” ?beyonce I lv u ,I like everything about u ,ur albums ,videos any thing that has to do wi u and music .I so so much in need of ur pix.

Eric on February 18, 2012 at 2:52 pm

It is rather ironic that all the people commenting on a, “dictionary.com,” article are incapable of spelling or speaking English properly.

As for my response to this article:

Jay-Z and Beyonce are self-entitled narcissists that think too highly of themselves and their pseudo-creativity.

Women in labor had to be moved because they decided to “rent” an entire floor of the hospital in which their child was born and rather than have any empathy, they relished the scenario.

Ali on February 18, 2012 at 2:57 pm

I LUB BLUE IVY

devon on February 18, 2012 at 3:10 pm

Jay-z is a beast

abdullah on February 18, 2012 at 3:15 pm

coooooool

Coil on February 18, 2012 at 3:18 pm

It’s fascinating that humans are obsessed with a famous person who received a collection of sperm inside her genitalia, produced a human, and had it extracted from her vagina. People need to focus on other things instead of celebrity worship.

Juju on February 18, 2012 at 3:22 pm

I think the name Blue Ivy Carter is weird, no offense intended to Beyonce and Jay-Z. Also, WHY would you trademark your child’s name? Isn’t that a bit over the top?

rocky-o on February 18, 2012 at 3:24 pm

very interesting article…and yes, i think it was right of them to trademark their baby’s name…
after all, there would be somebody out there who would want to quickly create a line of baby products named after the kid, just because people would stupid enough to buy it for that reason alone…

DJSHUAIB on February 18, 2012 at 3:31 pm

I CANT BELIEVE THEIR CHILD IS YOUNGEST LIVING ILLUMINATI ON PLANET EARTH

Ana on February 18, 2012 at 3:33 pm

thats such a stupid name for a kid. it sounds like something out from slavery time.

Donna on February 18, 2012 at 3:41 pm

It’s valid for the parents to trademark the name and I doubt that they are the only people in the world have trademarked a name. And it’s a pretty name for baby products so they have thought it out. It’s just business as usual :-)

Jesse Wright on February 18, 2012 at 3:44 pm

If the trademarking of a name only means the name can’t be used commercially, then the idea makes sense. After all, being two world-famous celebrities, Jay-Z and Beryonce’s baby’s name would probably end up on some make-up product, which is probably what they were hoping to avoid. I’d say anyone has the right to name their child whatever they’d like to, but companies should be limited in their ability to name themselves or their products after other people’s children.

Spelling please xD on February 18, 2012 at 3:47 pm

Anyone notice that although this article is on a site whose main purpose is to correct spelling and phrasing, the second and third comments have both terrible spelling AND grammar? Not to mention punctuation…

Hannah on February 18, 2012 at 3:56 pm

I like how ‘mary torres’ spelled beautiful “buttiful” in a dictionary.com comment.

Not Mary Torres on February 18, 2012 at 4:02 pm

Hey Mary Torres, that’s not how you spell beautiful!

CGK on February 18, 2012 at 4:09 pm

In my opinion it is pathetic that they would trademark a baby’s name, although unsurprisingly narcissistic, vain and self-centred. Unfortunately, the world has become so morally distorted that money allows for all sorts of abominations. In my opinion trademarking a child’s name and showering them with possessions worth millions of dollars only serves to ruin that child by giving them the impression that they are inherently superior to others and by destroying their sense of proportion and restraint. Further, if you give a child everything then that tends to destroy their motivation to study, work and achieve as they have no incentive to do this hard work. These are generalisations and opinions but based upon my observations this is the way matters tend to proceed.

ali on February 18, 2012 at 4:11 pm

i am Persian . it is normal to call your child Blue Ivy Carter ?

Brian on February 18, 2012 at 4:18 pm

you people are on dictionary.com

why don’t you learn to spell some of the words you are using and learn some proper grammar.

Jay-Z and Beyonce and disgusting individuals who only take pride in what their money can do.

Trademarking their child’s name is a ridiculous thing to do, and a display of their wealth and power.

I think Jay-Z and Beyonce are worthless human beings who give nothing back to this world.

Casey on February 18, 2012 at 4:31 pm

I understand they may be thinking ahead, assuming someone may make a market of baby products using their daughter’s name, however, I still think that trademarking the name was a waste of money… I mean, many celebrities have babies and I have yet to hear some crazy fan trying to make a market of it.

sly on February 18, 2012 at 4:38 pm

So if someone uses this name will they have to pay??? I do not understand?

Grammar Nazi on February 18, 2012 at 5:49 pm

“Even though you can’t start a clothing line called Versace because that would infringe on the copyright, you could start a restaurant or a line of hotels called Versace.”

I’m thinking you made the common mistake of thinking that “copyright” and trademark” are the same thing in this sentence, when I know you know they’re not the same thing.

me on February 18, 2012 at 6:02 pm

cool

KimK Lover on February 18, 2012 at 6:26 pm

Can I trademark Kim K. so i can have her all to myself

yayRay Shell :) on February 18, 2012 at 6:33 pm

I think it’s fine to trademark their baby because it means she’s special, just as long as they don’t go over.

I think trademark rules are reasonable. I like that there is such thing as fair use because…well…it’s fair.

erica dawn 6 on February 18, 2012 at 6:35 pm

that is a cute name but it might be hard for the cute little girl to grow up with the first name of blue she might want to go by ivy esp. if it starts a trend like i dont know blue warner

erica dawn 6 on February 18, 2012 at 6:36 pm

i got the 4 5 and 6 commit

erica dawn 6 on February 18, 2012 at 6:38 pm

o & i frogot Joan can you explain yourself??????

Madison on February 18, 2012 at 6:44 pm

I don’t think they should flatter themselves enough to think that anyone else would want to name their child Blue Ivy Carter. Along with the fact that they blocked a whole maternity ward to prevent people from taking “pictures” (which really just prevented parents from seeing their newborns,)…trade marking their child’s name is excessive.

me on February 18, 2012 at 6:59 pm

lol to the first commenter

nattr94 on February 18, 2012 at 7:26 pm

wait, so this would mean that no other baby may have the name of Blue Ivy Carter? And what those that mean that it is trademarked under child and baby products ?

Christina on February 18, 2012 at 7:30 pm

Sweet!

asdf on February 18, 2012 at 7:37 pm

Yes, WHY did they trademark their kid’s name? This has to be the dumbest thing I’ve found out today. Hopefully someone will see the stupidity of it all and stop everyone else from doing it.

Yugan Dali on February 18, 2012 at 7:47 pm

Thank you, Mom and Dad, for not naming me Blue Ivy Carter. And thank you for providing me with love and care, rather than a trademark.

David on February 18, 2012 at 7:49 pm

This was a very interesting and useful, educational article. Thank you for publishing it.

Atrain on February 18, 2012 at 8:08 pm

This just proves that if you have money you can do whatever the hell you want to.

Emily on February 18, 2012 at 8:09 pm

Awesome Name!!!!!!!
Bravo ;)

Emily on February 18, 2012 at 8:10 pm

That would be cool to be able to trademark “the”

Cerulean on February 18, 2012 at 8:17 pm

Blue Ivy Carter is a lovely name… not sure why you’d trademark it though.

Crissy on February 18, 2012 at 8:29 pm

What kind of stuff is that! Really? So the people before Jay and B that tried to trademark the name was denied, but they get it approved. For get the law forget the cops! It’s all bull and we are not equal because this is a clear sign of if you have money you can have anything and get out of anything. Judges and Cops SUCK!

Momo on February 18, 2012 at 8:37 pm

Wow. Happy for their kid. (:

Serina on February 18, 2012 at 8:40 pm

Really, I don’t see the point, but I guess if they “can” do it, then hey, why not? Money can buy a lot of things, but love is not one of them and I feel for that baby when “life” gets complicated.

Bill Blix (tm) on February 18, 2012 at 8:44 pm

Um…

I trade marked my name, bill blix, just because of these two. They, the US Patent Office, rejected it because they said it was a stupid name to trademark.

HEY! It is all I have and I ought be able to trademark Bill Blix under “a life” if I want too!

Kathleen on February 18, 2012 at 8:56 pm

I love that name! A beautiful name for a baby for a beautiful new family.(:

Christopher Schwinger on February 18, 2012 at 9:03 pm

This is an interesting article and helps me understand the legal ramifications better. I didn’t know trademarks weren’t the same as copyrights/plagiarism. The current system sounds reasonable to me concerning trademarks. It does seem to me, though, like it’s almost impossible to avoid getting in legal trouble for something or other, as much as you’d try to avoid unintentionally plagiarizing or offending someone, because the legal system has gotten so complicated. I hope the legal system never allows a celebrity to sue someone for naming a son or daughter after him.

Anne on February 18, 2012 at 9:18 pm

This doesn’t really surprise me. I recently learned that it’s possible to insure any individual part of one’s body…

@mary t., by “buttiful” you mean ‘craptastic’, right?

Raincloud on February 18, 2012 at 9:21 pm

Their daughter’s name is a good conversational piece.

dbstevens on February 18, 2012 at 9:30 pm

I’m wondering if mary torres is punning off the word “butt”…either way, the comment makes me chuckle. Thanks mary.

Also I’m wondering how much it costs to trademark something (note to self: Google “trademark costs,” or something along those lines). What charities and/or other organizations could have benefited from that money?

Acid on February 18, 2012 at 9:31 pm

They can trademark their baby’s name all they want. And may God give this baby a happy, healthy and long life, but this baby will still one day bite the dust like everybody else and it will go back into the same earth everyone else does.

Why am I saying all this? They could have fed a few dying-of-hunger kids in africa instead of flushing money down the toilet trademarking their baby’s name.

Vincent Lopez on February 18, 2012 at 9:57 pm

@ Mary Torres. Yes, beautiful baby however this child will grow up in the teachings of Satan if Sean and Beyonce fail to humble themselves unto thier creator and I dont mean acknowledging Him to be Lord because even Satan knows whom God is. Moreover, theres is validation to what I am speaking of. Blue Ivy has a demonic meaning when deciphered.

Koto koto on February 18, 2012 at 10:06 pm

Zachamba

Jack on February 18, 2012 at 10:15 pm

How do people manage to have such terrible spelling on DICTIONARY.COM?

hollister on February 18, 2012 at 10:17 pm

emmm..nice!

Annie2220 on February 18, 2012 at 10:25 pm

What do I think about these spoiled, ‘celebrities’ and their over inflated egos, trademarking their baby’s name? I think it’s utterly ridiculous, and it’s, yet again, another example of how out of touch with the ‘real world’ these bozos are!!!

Zachary Luttner on February 18, 2012 at 11:08 pm

Reasonable and relevant to whom..?

Andy Kaid on February 18, 2012 at 11:35 pm

I think Jay-Z and Beyoncé copywriting the name Blue Ivy Carter is ridiculous and shows their arrogance. These celebrities get full of themselves. It’s sad we feed into this arrogance by wasting money on them.

sunny on February 18, 2012 at 11:58 pm

i think the trademarketing is dumb but the baby is a cutie

Harry coldsweat on February 19, 2012 at 12:53 am

Wow! what a previlege life they’ve got. Dear amiable spouse, u won’t beliv dis VALUE my son said i shud seek d hand of ur daughter in futuristic marriege for him becos he said he sees blue ivy carter as a princess.

Ernest on February 19, 2012 at 1:33 am

When money talks puberty run,i love the name a beautiful child with a beatiful parent nd lot of money i wish am u girl!!!!!!.happy stay nd long life.

What can I say!!? on February 19, 2012 at 1:41 am

Utterly ridiculous!!!! These ‘celebrities’ really do need to get a grip on reality!

Billie on February 19, 2012 at 2:08 am

Does that mean that Blue Ivy will now have to write her name as Blue Ivy® ?

schneider290 on February 19, 2012 at 2:20 am

The author used a popular current topic as a vessel to communicate a few interesting points on trademarking words. Unfortunately, said topic is so ‘popular’ that it gathers comments such as the two below me. Plus, the amount of errors and shitty writing in the comments is ironic – to say the least – considering this is part of the dictionary.com site. That’s all.

CGK on February 19, 2012 at 2:48 am

In my opinion trademarking a baby’s name is a pathological act of vanity.

bhjbhj on February 19, 2012 at 3:04 am

beautiful * :*

Dave on February 19, 2012 at 3:11 am

Who do they think they are? Arrogant pricks!

Dave on February 19, 2012 at 3:14 am

Honestly. Do they think they own the human race because they make music? What a joke.
My advice to anyone about to give birth is name your child Blue Ivy Carter. Then, after the trademark shit turns up. Sue Jay-Z and Beyoncé for human abuse. They suck. Before I read this crap, I liked them. No more.

Juni on February 19, 2012 at 3:16 am

Love the name Blue Ivy Carter.. I wish the Carter family the best..

mickeysweet on February 19, 2012 at 3:38 am

If I had to Trade mark my baby !!! well tht is a hard one…………….. :( :s
cute name 4 a fact <3<3<3<3<3

Nick on February 19, 2012 at 4:15 am

Lol Joan, now you look a little foolish……..trademarking a baby’s name seems extreme to me, would this mean if I was writing a book or film myself, that I could not name one of the characters (not that I would want to) Blue Ivy Carter? If this is correct then I do not agree with it at all……how can we censor words in such a way? We should all have as much right and access to our languages vibrant tapestry, rich and poor alike.

lol on February 19, 2012 at 4:22 am

lol’ing at the first comment guy,
btw Blue Ivy Carter is an elegant name, I like it :)

ccrow on February 19, 2012 at 4:52 am

Meh.

Soz on February 19, 2012 at 4:54 am

Hey Joan – fail!

C_Love on February 19, 2012 at 5:50 am

About the lamest thing I’ve ever heard of. How self-absorbed can you get?

Cadence on February 19, 2012 at 5:51 am

These people are so selfish. First, renting out an ENTIRE maternity ward so that no other person can go there in the hospital? Then, copywriting a baby’s name to make money! What’s next?!

Arnaldo B on February 19, 2012 at 6:10 am

On the 1st question: who cares? As to how reasonable and relevant trademark laws are, like everything else created by humans, they arise out of a need, or perceived need, then grow into a monster, such as when a Japanese food sector giant tried to trademark a natural fruit native to the Amazon (http://143.108.10.11/?art=832&bd=1&pg=1&lg=en). Give me a break.

Cella on February 19, 2012 at 6:15 am

I scrolled down to the comments and was disappointed to see that they really didn’t say anything. I was hoping someone would clarify or at least post the question that the above article left me wondering: Why did they trademark the name?

The article points out what a trademark won’t do – it won’t mean other people can’t name their children Blue Ivy, and “even if a word is ‘trademarked’ it is still more or less a normal word.” The article also stated that “If we said something bad about the baby that would be a libel issue, which is an entirely different discussion.” So it sounds to me that there is really no benefit to trademarking the name.

So, again, what is the purpose behind trademarking Blue Ivy Carter, what benefits does it bring her/her parents, and how does that affect the rest of the world – in what ways can we not use “Blue Ivy Carter” now that it is trademarked?

As informative as the article is, it leaves me wanting for more information :)

Bonnie on February 19, 2012 at 6:20 am

While I don’t generally follow the glut of gossip associated with Beyonce and Jay-Z, I have to admit that this decision to trademark their daughter’s name is a very smart business move. Given the frenzy that followed Blue Ivy’s development and birth, it’s only a matter of time before her parents come up with a clothing line sporting her name. And when that time comes (I’m guessing sooner rather than later), yet another instance of mass hysteria will inevitably follow. Get ready, Target: Here we go again.

Lynn on February 19, 2012 at 6:23 am

Whenever I hear the name I get a bit melancholic because the word “Blue” reminds me of the soulful music revolving around heartbreak and sadness (the Blues), while the word “Ivy” is often associated with the word “poison.” Both words easily lend themselves to sad or negative connotations, so I don’t know if this is really an inspired or positive name.

Dewey Lovett on February 19, 2012 at 6:43 am

Pfffffffffffffffffffffft…spft

Rolo on February 19, 2012 at 6:47 am

Well, “fair use” is highly interpretive isn’t it?

I remember hearing of someone who started a restaurant called “McSushi,” and you can guess what happened. Seemingly McDonalds has trademarked every conceivable food with “Mc” or “Mac” before it, so threatened to sue…… the owners changed the name of the restaurant. I have mixed feelings about that. Why should MacDonalds own the rights to a food they don’t, or may never serve?

I understand Bordeaux owning the rights to calling wine by that name, though there are probably some good arguments against it if you are using the same grape. But owning intellectual property in general is a complex and tricky issue.

Anon on February 19, 2012 at 6:49 am

Yes, for the most part, the USPTO (Patent & Trademark Office) is fair & reasonable—and highly technical! One MUST have all of the facts in hand before launching into a venture like this (trademarking); there are many online manuals to guide one through trademarking.
The PTO revises these manuals continually: the Trademark Trial & Appeal Board, the TTAB oversees infringements of trademarks and acts upon them as the legislative Board in oppositions and cancelations of trademarks.
There is also a blog written for us laymen: http://thettablog.blogspot.com/

shamika on February 19, 2012 at 6:50 am

That’s just unfair! Why should celebs get that privilege?! An irrational bias.

the only sensible person left on earth on February 19, 2012 at 6:53 am

it’s a ridiculous name. blue. for heaven’s sake! I honestly thought beyonce would have more sense than that. obviously I was wrong!

renata on February 19, 2012 at 7:02 am

this baby is so lovable, and cute. Beyonce is one proud and happy mother. All best wishes to the family :)

snbixn on February 19, 2012 at 7:11 am

Reasonable? I think so.

HDex on February 19, 2012 at 7:12 am

Seems fair to me.

Lenee on February 19, 2012 at 7:18 am

I’m gonna name my kid Pink Panther.

anonymess on February 19, 2012 at 7:24 am

Could I start a line of children’s products under the name of “Blue Ivy” (and just leave off the Carter)? Would that be fair?

Olivia on February 19, 2012 at 7:43 am

It amkes sense so people can’t start making a baby line Blue Ivy Carter. But I really think that they are waaaaaaaaaaaaay cooler than they think they are. They are just regular people. (With a lot more money) :)

eunuchorn on February 19, 2012 at 8:01 am

what are you people doing on dictionary.com? i’m just confused

Ebony on February 19, 2012 at 8:02 am

This article is nonsensical; the writer is mixing up copyright law with trademark law.

If you have a trademark, you can’t sue for copyright infringement. Copyright is a COMPLETELY different set of laws, with a completely different purpose, and is governed by a different agency – the US Copyright Office.

Trademark is about marks – logos, phrases, words, etc. Copyright law by contrast is about the “right to copy” creative works – so it covers written works, performances, artwork, etc. In order to be able to sue for copyright infringement, you actually have to file a version of whatever the work is with the USCO.

“trademark fair use” in the example covers the Blue Ivy situation, but the book example has nothing to do with trademarks, that is all copyright.

http://en.wikipedia.org/wiki/Trademark
http://en.wikipedia.org/wiki/Copyright

Wesna Joseph on February 19, 2012 at 8:07 am

I believe the law and the way names are copy write is very importent for new businesses choosing a name for there business, In JayZ and Beyonce case the name is a way to extend the family business and with imagination create wealth for his family future.

KT_Schreib on February 19, 2012 at 8:09 am

Now I’ll never be able to kick start that product line of pacifiers called Blue Ivy Carter. Alas. Back to the changing table…

clarissafee on February 19, 2012 at 8:14 am
Andrew on February 19, 2012 at 8:17 am

I can’t help but think, being born into a family of very rich, very famous celebrities and having your name trademarked… I can’t help thinking she’ll become a shallow spoiled brat.

But who knows, maybe she’ll be the nicest most generous kid on the planet. As long as people don’t tell her she’s better than everyone else and the fame goes to her head at the age of four.
This is exactly what they tried to avoid at the start of Harry Potter.

smurfette on February 19, 2012 at 8:23 am

i think it is a fadorable name fabulous and and adorable. on a beautiful child from a beautiful mother. beyonce is gorgeous.

smurfette on February 19, 2012 at 8:25 am

smurfettes real name is coral

cydnee on February 19, 2012 at 8:38 am

i think that it is OK it is just a name. :) :)

Liño on February 19, 2012 at 8:42 am

Who….really cares?

john appleseed on February 19, 2012 at 8:48 am

4th comment

john appleseed on February 19, 2012 at 8:50 am

:) :) :) :) :) :) :) :) :) :)

Snipes on February 19, 2012 at 8:55 am

Hey Joan… no one cares.

Eagleturtle on February 19, 2012 at 8:59 am

Trademark is indeed tricky.. I designed a graphic of a sea-turtle that carried a shield and a spear-like device. The shield says either ’save the world’ or ‘good steward’ and the spear is formed with the letters comprising ECO-WARRIOR. 2 years AFTER I began publishing journals, postcards, posters, mugs, tee-shirts, keychains, etc using this graphic, someone was able to trademark the words ECO WARRIOR. No big deal until they stopped me from selling my wares through Zazzle.com I’m pretty sure they sell their own stuff through Zazzle, that’s how they noticed me. They probably got the idea from me. Gr-r-r-r-r-r-r.

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azzle folks don’t want to be sued. I wish they would just try to sue ME, because I would WIN. But to even file a challenge with the USPTO would cost $300

Donnyboy on February 19, 2012 at 9:01 am

I read the article to obtain information. Besides that, I am only reminded by this article that so-called celebrities are so self absorbed and full of their own importance that every thing they do and say is for their own self-aggrandizement; hence this silly name for their child. They live in a world all their own without a clue as to the important things in life.

Ellie on February 19, 2012 at 9:04 am

That’s a crazy name anyway. Why not name the second child, Pink, and the third one Yellow and the fourth one Orange, and etc. etc. Then we could call them the Crayon Kids. Heehee

Roger on February 19, 2012 at 9:05 am

It is just new to Me, trademarking a name.But perhaps it is good an idea for Jay and Beyonce to limit on Their Daughter’s name. I feel so because many critics had negative attitude towards the name and it wouldn’t surprise anyone to wakeup one morning, and find that the name is used on a nasty product in order to provoke the concerned. Jay and Beyonce and Baby Ivy, I love You all.

sunny :) on February 19, 2012 at 9:13 am

but nobody should be able to reserve the right to a name that has been available since the beginning of time! i love beyonce and all but just cos their celebrities doesnt mean they can just barge in..

Xavier on February 19, 2012 at 9:14 am

Looks like a puppet… just like her parents.

bob on February 19, 2012 at 9:46 am

im sorry it’s actually Blue ivy carter who names their child blue ivy??? that child i already know is gonna be teased to death because of its name

Meta4rikal Mindz on February 19, 2012 at 9:57 am

J and B are such extremely smart celebs! It’s good to see how much brain power they bring to the table as well as art!

Kevin on February 19, 2012 at 9:59 am

I’m not bothered in the slightest.

Grammar Bully on February 19, 2012 at 10:00 am

Buttiful? Really? You think her name is full of butts? Dictionary.com is one click away and you can’t seem to spell BEAUTIFUL correctly? How did you figure out how to get to THE SOAR US.com?

$mokey Torres on February 19, 2012 at 10:04 am

@mary torres :(

Mike McKelvy on February 19, 2012 at 10:12 am

One way to copyright your name is your own domain. I waited over 10 years until mine became available.

John of the Jungle on February 19, 2012 at 10:36 am

I think trademarking a baby’s name is more a demonstration of the parents’ over-inflated egos than anything else. Honestly, what makes them think the name is so freaking great that anyone would even WANT to copy it? …other than a handful of freakish Beyonce fans (I’m guessing the other two applicants belonged in this category). Apologies to the couple’s fans, but seriously I think of it as just another dorky celebrity name…though it’s certainly not as moronic as some other monikers celebrities have saddled their children with (frankly I think it’s the epidermal talking sometimes : p) At least Beyonce didn’t try to name her Oranjello.

j on February 19, 2012 at 10:38 am

lol really blue ivy carter? this goes right up there with “Blanket”… poor kid

Deve on February 19, 2012 at 10:42 am

I believe its a great idea to trademark the name, simply because its a very unique name of such. Now get back to work BEY

C. Burns on February 19, 2012 at 10:49 am

Personally I think Jay-Z and Beyonce are a tad full of themselves. First, they cordoned the hospital and now they think they are the only one’s who ever named a child. Blahhh….grow up. For the record, I used to like both of them and their music.

Sathvik Vuthaluthana on February 19, 2012 at 10:52 am

Hi peoples!

Sathvik Vuthaluthana on February 19, 2012 at 10:52 am

Double comment!

Hunnit Acres on February 19, 2012 at 11:02 am

Awesome!! That Lends Some Credibility To That Strawman Stuff I Been Hearing About!

Diwakar on February 19, 2012 at 11:04 am

Trademarking a name is not right in my opinion, be it by celebrity or any common man.

grammar police on February 19, 2012 at 11:07 am

Is Mary trying to say the child is beautiful because it is full of beauty, or is she trying to say the child is buttiful because of full of butti.

Hamachisn't on February 19, 2012 at 11:10 am

This article tells me to brace myself for the arrival (within a few years) of a line of baby-related products. “We’re not making enough money; we’re going to sell our baby’s name everywhere too.”

samantha on February 19, 2012 at 11:20 am

cuteeeeeeeeeeeeeeeeeeeeee i love your baby

chris-style on February 19, 2012 at 11:35 am

I feel that trademarking the baby’s name was a waste of time. It’s like they are trying to be the first at everything for the child from Jay-z writing the song about her and then giving her credit for making it so that she is the youngest person to have created a song, trying to beat Stevie Wonder from when he did it for his daughter. And now the trademarking of her name. I would just like to know what’s the purpose of trademarking her name. There main concern should just be trying to provide good love to the baby and not trying to put her at the top of the list because that’s what they world is expecting to see.

Sunny on February 19, 2012 at 11:46 am

I think it’s a wise business move. Too many unscrupulous people out there trying to cash in on celeb affiliations… it’s a way to protect their assets, and of course, baby Blue.

James Earl Ray on February 19, 2012 at 12:04 pm

They are two money grubbing n!ggers!!!

steve on February 19, 2012 at 12:06 pm

baby products.. trademarked names..? Don”t some people have enough money already or do they feel it necessary to sell their child’s identity for the sake of further, superfluous success?

Its a matter of opinion I guess. but yer, Jay-Z you guna be such a great dad your guna have to tell the whole world about it.

im only playing…

Cliff on February 19, 2012 at 12:09 pm

This couple is a business; and their business has birthed a product. I was going to say that this is a fair analogy but I don’t think it’s an analogy, after all. They’re protecting their future business potential through legal means, that’s all.

Charity on February 19, 2012 at 12:11 pm

Hmmm… Interesting. I never knew you could copyright a person’s name.

geeb on February 19, 2012 at 12:14 pm

The name is ridiculous in my opinion and the trademark thing sounds like a publicity stunt. I have nothing against them, but I’m sure I’m not the only one who is shaking their head at what the world is becoming.

N8 on February 19, 2012 at 12:15 pm

First of all, those are some amazing comments on the question.
Second, why did they even want to trademark their child’s name? Were they afraid someone was going to start a line of baby clothes in their child’s name? I think this just shows how insane the celebrity mind can be. It’s actually probably more like the tip of the iceberg.

C.A.L. on February 19, 2012 at 12:15 pm

Pardon me, but Mary and Yusuf, this is DICTIONARY.COM if your going to comment please spell-check and use proper grammer.

ADA on February 19, 2012 at 12:20 pm

Considering this article is part of dictionary.com, the first three comments on this article are just depressing.

HG on February 19, 2012 at 12:21 pm

You say, “you could start a restaurant or a line of hotels called Versace.”

Considering the caselaw, I don’t think you can make such a sweeping statement. Versace could trademark that name for any product or service associated with the luxury Versace image. If Edward Versace wanted to trademark his restaurant and was born with the name Edward Versace, then probably yes. If Burger King wanted to start an upscale restaurant chain and call it “Versace Restaurant,” Versace the company very likely would prevail in a trademark infringement action.

You state, “the US Patent and Trademark Office itself does not pursue copyright infringement suits” and “the owner of a trademark has legal permission to sue someone for copyright infringement.” In a trademark case, you don’t sue for copyright infringement. You sue for trademark infringement. Copyright and trademark are two different beasts.

As well, you don’t need “legal permission to sue” from anyone. There’s no such a legal concept. You can sue anyone without permission — you simply pay the filing fee. Whether the case can survive will depend on the other side’s legal prowess.

Char on February 19, 2012 at 12:32 pm

That’s ridiculous! Why would you trademark your daughters name?! Tho I am confused.. Can other people name their child ”Blue Ivy” or not?

Kevin on February 19, 2012 at 12:39 pm

I think it’s pointless. While it’s great that they loved their child enough to trademark her name. You just really have to think. Why? What are they trying to do by trademarking her name?
If they plan to start some sort of business with her name then sure. But if they’re trademarking her name just for the hell of it. Then they really need to find something better with their time.

jones vernon uushona on February 19, 2012 at 12:49 pm

i wanna become an actor ps help me…i wanna support my fam in namibia pls beyonce help me live my dream.

jones vernon uushona on February 19, 2012 at 12:51 pm

pls beyonce help me…i wanna become a comedy actor pls pls…

mili on February 19, 2012 at 1:06 pm

(h)

Carter Ivy Blue on February 19, 2012 at 1:17 pm

Ok so I clicked on this article too! It is just another example of why celebs and their off spring go off the rails! Paris wanting to trademark ‘You’re Hot’ and Trump trying to trademark ‘You’re Fired”. How about we give ‘em ALL YOU’RE NUTS! ….or any of these would do just as well….ape, barmy, bats in the belfry, batty, berserk, bonkers, cracked, crazed, cuckoo, daft, delirious, demented, deranged, dingy, dippy, erratic, flaky, flipped, flipped out, freaked out, fruity, idiotic, insane, kooky, lunatic, mad, mad as a March hare, mad as a hatter, maniacal, mental, moonstruck, nuts, nutty, nutty as fruitcake, of unsound mind, out of one’s mind, out of one’s tree, out to lunch, potty, psycho, round the bend, schizo, screw loose, screwball, screwy, silly, touched, unbalanced, unglued, unhinged, unzipped, wacky

love on February 19, 2012 at 1:20 pm

Beyonce & JayZ…these people disgust me.

FLORIDA GIRL on February 19, 2012 at 1:26 pm

AVA SOUNDS LIKE A HATER. HAVING YOUR 1ST CHILD IS A BIG DEAL AND IS EXCITING FOR EVERY PARENT. GET OVER YOURSELF YOU HAD THE SAME OPPORTUNITIES IN LIFE THAT THEY DID. ENVY IS AN UGLY TRAIT…

Isee Inpoetry on February 19, 2012 at 1:44 pm

I don’t understand why some people choose to comment before reading the entire article? We are all rather quick to judge without having all of the facts. I think this truth is more news worthy than what the article is about. Even though anonymity is golden on website forums and blogs, the ignorance and grammatically incorrect responses will forever go down in history for our future generations to later study- how disheartening.

JJRousseau on February 19, 2012 at 1:48 pm

Blue Ivy League Dolls, Oui?

JJRousseau on February 19, 2012 at 1:50 pm

Blueberry Carter’s Liver Pills. Famously.

Hong on February 19, 2012 at 1:51 pm

I love the name, it is very unique.

MarkG on February 19, 2012 at 1:52 pm

I don’t know when Ivy got named Blue
Don’t know what’s come over you two
You’ve found someone you can sue
And don’t it make my Brown Ivy blue ?

I’ll be fine when the police have gone
I’ll just cry all night long
Please say it isn’t true
That I can’t rename my Brown Ivy “Blue”.
——————————-
Boy, I wonder who’s going to sue me first.
Beyonce or Crystal Gayle . . .

Carter Ivy Blue on February 19, 2012 at 1:55 pm

AND…..they make wayyyyyyyyyyyyyyyyyyyyy too much money for doing NOTHING! So what – they can sing (matter of opinion) and slut around in a video! (that will help this GIRL baby learn the true value of women in their freaky filled world! And JZ is one UGGGGGLY dude! poor kid! We need to stop supporting these ‘artists’ (again matter of opinion). They want to be PAID for every time a note is uttered – they probably want to trademark musical notes next! Do painters get PAID everytime someone looks at their paintings? Do writers get PAID everytime someone reads their book? These over inflated egotistical UNreality living ‘people’ that call themselves ‘artists’ need to be taken down a notch or a MILLION! it is wayyyyyyyyyyyyyyyyyyy out of hand!

anonymous on February 19, 2012 at 2:47 pm

Isnt there baby name the same as the devils daughters name???

Kayh on February 19, 2012 at 4:01 pm

Your claim and Beyonce and Jay-Z own the trademark BLUE IVY CARTER is not correct. They have merely filed to register the trademark, but filing does not grant ownership. Ownership comes with use in commerce. BLUE IVY CARTER must be used in commerce on all the items listed in the trademark registration application before there can be any claim to ownership of the name as a trademark. However, the trademark must also be unique in the marketplace of the goods covered by the application. It this case, someone else already owns a registration for BLUE IVY and has used the name for their retail business for over ten years. This trademark registration has been sited in a first refuseal of the registration application on BLUE IVY CARTER. B & JZ will have to 1) use their child’s name as a trademark in U.S. commerce, and (2) overcome the Trademark Office’s objection to registration based on the prior existing mark. With their money, they can probably very easily buy out the rights of the party that owns BLUE IVY and thus, overcome the Trademark Office’s refusal.

Lynda on February 19, 2012 at 4:18 pm

Wow, I underestimated this article. I learned so much about what I needed to know about trademarking just from the commotion around trademarking a newborns’ name.

The moment I heard that the name Blue Ivy Carter was going to be trademarked, I quickly assumed in uneducated disapproval that its pretty ridiculous to prevent others to name their child with the same name just because of status. And if it is allowed, then this permission shouldn’t be limited to just a high status couple; since america is supposedly the land of equality.

Now I understand that the child’s name is trademarked to a certain category of goods and services and I needed to the distinctions of trademarking as a aspired business owner.

And now I have a list of terms that I need to learn more of in detail before establishing one.
copyrighting
copyright infringement
copyright language
trademarked words covered under the doctrine of fair use
libel issues

Awesome, thank you.
From what I’ve learned so far from this article, I seems to me that trademarking laws are reasonable and relevant especially when resolving issues such as the one that was between Lasting Impressions I Inc and KP Permanent Make Up Inc and the word microcolors.

A set of rules and regulations/boundaries are not only made for children. lol

Especially when money is involved.

david bean on February 19, 2012 at 5:05 pm

Soheil Abedian of the Sunland Group visited the House of Versace in 1997 to propose the idea of a Versace branded hotel.[1] Palazzo Versace Gold Coast was one of the first Fashion Branded Hotels. There are more, and this sort of branding is under copywrite

Xavier on February 19, 2012 at 5:23 pm

That baby looks like a puppet… just like her parents. A buttiful puppet indeed.

xrobotlove on February 19, 2012 at 5:24 pm

Isn’t this a dictionary based blog? Why are there so many ridiculous spelling errors in the comments? Then again, I found it just as annoying that a ton of people used the handy thesaurus to… “smartatize” their comments. I felt a nonsensical word was necessary. Honestly “douche-atize” is better fitting.
Anyway, I agree its most likely a business related decision. Not sure why they chose Blue Ivy though. I choose names like Azrielle and Ezra, and even I think Blue Ivy is a stupid name.

mary torres on February 19, 2012 at 6:17 pm

there is a spanish rapper named IVY QUEEN :)

Chili on February 19, 2012 at 6:23 pm

I think some of you are missing the point. The article did not say that two other “COUPLES” tried to trademark the name and were refused. It said that two other people tried and were rejected. That means that once the baby’s name was revealed, joe blow and sue blue tried to get trademarks on the child’s name, KNOWING that mom and dad (or the child at a later date) would do something with that name. They would own it, and mom and dad and baby would either have to pay them for use of the name, or be SOL. The others that were rejected had nothing to do with the amount of money either of them have. They did not get any special treatment because they are celebrities or have money. It’s the law, plain and simple, and it just happened to work in their behalf.

Silly on February 19, 2012 at 6:27 pm

The comments section is way more interesting than the actual article!

Writeaholic on February 19, 2012 at 6:44 pm

Seriously? Wth do we care? That name is just a word. And words belong to no one. And I mean that from the bottom of my heart. *dead eyed stare* Whatever. It’s just a word

mr jones on February 19, 2012 at 7:04 pm

What’s up with people spelling everything wrong? Does no one realize this is dictionary.com?

Denmark on February 19, 2012 at 7:18 pm

So dumb they are so rich they think that they can trade mark the shape of their noses!

JP on February 19, 2012 at 7:23 pm

Of course, it is wise for celebrities to trademark names, children or not. The Trademark’s Office rules are not prejudiced toward celebreties. It is just that if one is not a celebrity, there would be be no cause to apply for a trademark. Yes, Beyonce was smart, and her decision shows that she has professional legal counsel. Many of these other opinions I see here have no basis in ration reasoning. They are just emotional outbursts.

Jonathan Smith on February 19, 2012 at 7:28 pm

WHY IS THAT BABY’S HAIR SO STRAIGHT!?!?

WHO IS REALLY THE DAD????

Billy Peters on February 19, 2012 at 8:33 pm

That is so DUMB!

Billy Peters on February 19, 2012 at 8:36 pm

You say, “you could start a restaurant or a line of hotels called Versace.”

Considering the caselaw, I don’t think you can make such a sweeping statement. Versace could trademark that name for any product or service associated with the luxury Versace image. If Edward Versace wanted to trademark his restaurant and was born with the name Edward Versace, then probably yes. If Burger King wanted to start an upscale restaurant chain and call it “Versace Restaurant,” Versace the company very likely would prevail in a trademark infringement action.

You state, “the US Patent and Trademark Office itself does not pursue copyright infringement suits” and “the owner of a trademark has legal permission to sue someone for copyright infringement.” In a trademark case, you don’t sue for copyright infringement. You sue for trademark infringement. Copyright and trademark are two different beasts.

As well, you don’t need “legal permission to sue” from anyone. There’s no such a legal concept. You can sue anyone without permission — you simply pay the filing fee. Whether the case can survive will depend on the other side’s legal prowess.

Billy Peters on February 19, 2012 at 8:37 pm

a

viv hare on February 19, 2012 at 8:43 pm

Gosh, I was gonna name my baby Blue Ivy. Oh well, guess I’ll go with Purple Haze. That must be what they were in when they thought of that name…O, n e body think its taken. Trademark, here we come.

viv hare on February 19, 2012 at 8:49 pm

you got what? Blue Ivy? Anybody got calazime?

Chea on February 19, 2012 at 9:42 pm

@ jones vernon uushona

I’m sure it’s possible that Beyonce may stumble across Dictionary.com every oncein a blue moon, but I’m pretty sure she’s not trolling for talent… might wanna get a day job.

Pygmy on February 19, 2012 at 10:32 pm

I think it’s actually a rather interesting instance of foresight. They don’t want their baby’s name appearing on a line of baby products or child’s toys or something and have companies try to cash in on the baby’s name however indirectly.

It’s weird, certainly, but not as horrible as it sounds at first blush.

Miki on February 19, 2012 at 10:42 pm

I`m under the impression that they trademarked the name to prevent any ol` Joe Blow off the streets from making a baby clothing/stuff line using their kid`s name, riding the Beyonce-Z coattails, so to speak. Because they`re famous, there is always a chance someone would try to capitalize on their child. I actually think it`s a good idea, whether they start a baby goods line themselves or not, to protect the baby`s rights.

Jackson on February 19, 2012 at 10:46 pm

I dont understand really, on ACA 1 time they were gonna sue a company called mike donalds or something like that…. wierd…. Any way i think thats unfair that mike donalds got sued :-(

Jackson on February 19, 2012 at 10:47 pm

PSST! I play Roblox!!!!!

Archon on February 19, 2012 at 11:20 pm

Pardon me C.A.L., this is DICTIONARY.COM, if YOU’RE going to comment, please spell-check and use proper punctuation.

Mahle on February 19, 2012 at 11:36 pm

I think this is completely and utterly stupid. There is absolutely no reason why Jay Z and Beyonce felt the need to trademark their baby’s name. This just goes to prove how pathetic this world keeps getting.

Lia on February 20, 2012 at 12:36 am

Should be ivy blue carter. Then her friends will call her ivy carter but blue ivy carter, then her friends will call her blue carter?

ryan on February 20, 2012 at 1:00 am

they’re crazy!!!!!!!!!!!!!!!!

mwaababe on February 20, 2012 at 1:29 am

i think that the baby name is a bit to long nd should make it shorter but i love the baby really cute :D

brb on February 20, 2012 at 2:25 am

@Mary Torres, “Me”, and C.A.L.

Mary, if English is your second language (or a foreign language you are learning), you are forgiven. Otherwise, it’s hard to forgive what you’ve done.

Me (i.e., the person whose username is “Me”), you blasted Mary for her incorrect spelling and then wrote “rediculous”. Truly ridiculous.

C.A.L, you must be kidding or trolling. You also took it upon yourself to correct others while writing “your going to…” Unbelievable. If you have to ask why that’s a problem, you should stop posting here altogether.

By the way, I have posted comments before in which the apostrophes were removed somehow, so as a disclaimer, I did write “it’s” with an apostrophe in my note to Mary. And finally, if I have made any mistakes in this comment, may God have mercy on my soul. NOw yOo oll halve a guud daay!

John on February 20, 2012 at 2:57 am

Nothing new here. It is kind of silly, but Harlan Ellison has trade marked his name. Been that way for some time.

freak on February 20, 2012 at 3:09 am

When I first heard about this, I thought they were crazy, but now I think I understand. They are just trying to prevent other people from using the baby’s name to make money.

If that is in fact their reason, then I agree.

Heather on February 20, 2012 at 4:58 am

I really don’t care for the name, as far as trade marking goes; Money does amamzing things when you pay enough….

Atrain on February 20, 2012 at 5:26 am

Horrible name given to a cute kid by horrible people.

maximonk on February 20, 2012 at 6:34 am

While it is interesting to see that comments on a dictionary newsletter are full of spelling, grammatical and punctuation errors, what is really apalling is to see how many totally misunderstood what this article is about. It does NOT say that these people are planning to open a business using their daughter’s name.

G. P. on February 20, 2012 at 7:24 am

the child born to Greg Allman was named Blue-many years ago.
also, there is a line of baby items already named Carter, which is a trademark. Carter should sue them if they try to use the name Carter as part of a baby items business.

Patrick on February 20, 2012 at 7:31 am

Actually, if you did “say” something bad about the baby that would not be libel, it would be slander. If you “wrote” or published something bad, that would be libel.

Dictionary.com proselytes can be persnickety.

Patrick on February 20, 2012 at 7:35 am

Duh! I must correct my correction. Say would be slander, written would be libel. Proselytes can also have premature exclamations.

Muphin on February 20, 2012 at 7:48 am

If they were the first to use the words for a human name, than so be it.
However, there are important things to talk about, worry about and
discuss in this evil, cruel, and hatred world. Go with God!

Neb on February 20, 2012 at 8:02 am

I don’t care who the idots you guys are. The artical clearly says “Before Jay-Z and Beyoncé submitted their application, two other people tried to trademark “Blue Ivy Carter.” However, the US Patent and Trademark Office said no because it is illegal to register a trademark with illegitimate affiliation with a celebrity. What does that mean? You cannot trademark someone else’s name or image without their explicit permission, particularly in the case of celebrities, so the other attempts to trademark “Blue Ivy Carter” were rejected.” That means that people can’t go and tradmark the celeb’s baby’s name once the name gets out to the public. Oh and by the way the name tradmarked was “Blue Ivy Carter” Not Blue Ivy so if other people name their baby “Blue Ivy Lastname” They can trademark it if their LASTNAME IS NOT CARTER. So stop sayin that other people are wronged.

ruby13 on February 20, 2012 at 8:28 am

that is over the top!

Patricia on February 20, 2012 at 8:37 am

Obviously they’re trademarking it so other companies wouldn’t be able to benefit off Blue Ivy’s name. Why are people being so ridiculous?

jacob on February 20, 2012 at 8:54 am

lol

jacob on February 20, 2012 at 8:55 am

also why

John K on February 20, 2012 at 8:56 am

No wonder they had’ta block off the entire floor of the hospital when the baby arrived. Those two celebrity geniuses needed to work out all the legalities regarding trademark so that their child may only be exploited by *they*selves. The celebrity culture and worship in this country reaches nauseating new levels every day it seems.

ciuincalled on February 20, 2012 at 9:28 am

You’ve created a well-written and thought-provoking explanation of trademark law, especially as it pertains to this family. I suspect, as do several others here, that they are considering a line of baby items, but, perhaps more importantly for the well-being of the child, they are protecting her against someone else, unrelated, doing the same. Nicely done, un-credited writer.

Moni on February 20, 2012 at 9:33 am

What in the world??? Isn’t this “Dictionary.com”??? Why are over 1/2 of these comments full of misspelled words? Yikes! :)

Tia Mya on February 20, 2012 at 9:42 am

Why would someone want to fight over a name like Blue Ivy…mkes me itchy(LOL)!!! That would be a cool company name but I don’t like the name for a baby.

P.S. This is off topic but no one should read the Great Gatsby… what a horrible book!!!! BLEH Totally hate it right now!!!!!

NHB on February 20, 2012 at 9:54 am

Very pretty name :)

Read this Karlee Farf on February 20, 2012 at 9:59 am

@Karlee Farf

Wow Karlee Farf seriously… I mean come on, “Blue Icy is such a beautiful name. It flows very nicely.” Blue IVY. You need to get your eyes checked.

Oh and have a great day! <3

P.S. I did the <3 just for you!

Cliff on February 20, 2012 at 10:18 am

The idea of trademarking a person’s name is ridiculous. Would you be proud to say,”I’m the only Booze Ivy Garter (or whatever) allowed? What stupidity. BTW, remember, the public is prone to a mental disorder that tells us that a “celebrity” is an expert on all things. They tend to be quite stupid in certain facets (like many of us).

CandyGirl on February 20, 2012 at 11:57 am

Hey ya’ll what up? Anyone play sociotown?

CandyGirl on February 20, 2012 at 12:03 pm

anyone there?

surferdude (no patent) on February 20, 2012 at 12:05 pm

All fame is fleeting…all ego embarrassing…in time, only the embarrassment will remain.

B Stevens on February 20, 2012 at 12:37 pm

I honestly don’t think they were trademarking the baby’s name for personal reasons but business. They probably are wanting to make a clothing line, nursery products, etc, and want to call it “Blue Ivy Carter” baby products or something like that. Therefore, they would need to trademark the name. They also are probably wanting to prevent other people from opening up business and nameing it after their child.

Jeff on February 20, 2012 at 12:51 pm

I suspect that trademarking their baby’s name was more of a defensive move to stop others from releasing a line of products in the baby’s name without their permission. This way, they would have the ability to either prevent someone from profiting off their celebrity, block poor quality or inappropriate products from appearing using their baby’s name, or just have final approval on products that are appropriately licensed to use the name (and receiving the financial rewards of this). I’m sure if any of our kids had the notoriety of theirs, we would hate to see their name used on a line of cheap and ugly imported baby items.

Megan on February 20, 2012 at 1:17 pm

To be honest, I think this is a popular trend in the world of celebrities. Let’s face it, whenever you read an article about actors or singers having babies, they oftentimes use names that are unique to say the least, or words that are not usually used as a name. Personally, I think it’s the idea that if you give your child a name that’s uncommon or being used for the first time, or in this case is trademarked, the child will be original and special, not a carbon copy.

I don’t think any baby is a carbon-copy, but really, what’s makes a child named Zuma or Blue Ivy different from a child name Charlie or Anna?

Bob Dole on February 20, 2012 at 1:25 pm

I agree with Hannah. Possession of abstractions like names and other words or phrases is incredibly ludicrous. It’s human language, and many of us speak a common tongue. Why should there be limitations?

peter on February 20, 2012 at 1:33 pm

Anyone who trademarks their kids name is WAY TOO FULL OF THEMSELVES.

Euphoric-ness on February 20, 2012 at 1:47 pm

Absolutely ridiculous. Way too over-protective. Poor child.

Maddy M. on February 20, 2012 at 1:50 pm

I understand why they’d do that. All of a sudden everyone’s going to be trying to make ‘Blue Ivy Carter’ baby bottles and diapers. It would get out of control.

anthony henry on February 20, 2012 at 1:59 pm

gorgios

mary torres on February 20, 2012 at 2:52 pm

DONT BE HATIN ON ME

mary torres on February 20, 2012 at 2:58 pm

@BRB YES SPANISH IS MY FRIST SO IM TRYING TO LEARN MOR OF ENGLISH IM FROM CLEVELAND BUT WAS RAISED IN PUERTO RICO LOL THANKS FOR UNDERSTANDING ME UNLIKE OTHER PEOPLE ON HERE :)

tokiwartooth on February 20, 2012 at 3:09 pm

ok, first of all, Attention Deficite…oh look shiny, omg me and my friends do that! (im talking about your name) cuz I have ADD and i really do that sometimes, so they say i have ADOS- attention deficite- ooh, shiny! ya. aaanyways, i like the name (blue ivy carter) its unique. i think, for a celebrity, it was somewhat smart to trademark their baby’s name, for business purposes mostly, cuz a lot of people would try to use her name as the name for a clothing line, and plus, i think it would be kinda cool to grow up, firstly, as an automatic celeb, and secondly, with a trademarked name. Also, it’s kind of stupid, when i think about it, that people comment about how they dont like something and they frivolously talk crap about these people when they really don’t have the right to. I also don’t enjoy the superfluous profanity that is being used to hate on these people. YOU DON’T HAVE THE RIGHT TO TALK CRAP ABOUT THESE PEOPLE AS IF THEY WERE OBJECTS THAT WERE CONTROLLED AND ANIMATED BY SOCIETY FOR OUR ENTERTAINMENT AND NOT ACTUAL PEOPLE. DEAL WITH IT.

tokiwartooth on February 20, 2012 at 3:14 pm

oh, and um…… isn’t ivy green? it’s the green stuff in plants, right? sooo……. blue ivy………doesn’t really…oh, never mind.

m.c. on February 20, 2012 at 3:26 pm

does ivy come in blue?

TETO on February 20, 2012 at 4:09 pm

YESTERDAY I HAD ANOTHER BIRTHDAY. EVERY YEAR I AM MORE DISGUSTED WITH WHAT PEOPLE PLACE IMPORTANCE ON . I’D HAVE TO TRY REALLY HARD TO CARE ONE WAY OR ANOTHER. YOU ALL LOOK STUPID TO ME.

Kirumi on February 20, 2012 at 4:34 pm

Trademarking a name????? Not hatin on Jay-Z or Beyonce or anything but that makes no absolute sense. With all this goin on I hope the babys not spoiled. Blue Ivy’s a pretty name, but really. That’s STUPID!

JC on February 20, 2012 at 4:55 pm

Cafe Hon in Baltimore has recently tried to trademark the word “HON”.
I don’t see that going well for them. That term has been in use since the 50s. Perhaps even longer.

whatnow!? on February 20, 2012 at 5:06 pm

ok seriously who care what they did and WHO even did it!! i mean if it was some random person deciding to trademark their name nobody would even care>
though i agree since she is gonna be famous i would NOT want the name Blue Ivy…..

Playful Redd on February 20, 2012 at 5:39 pm

I THINK THAT IT’S THE UGLIEST NAME EVER! WHEN I HEARD IT, I COULDN’T TELL IF IT WAS A DISEASE OR A PET’S NAME. JUST BECAUSE PEOPLE DO NOT AGREE WITH EVERYTHING A CELEB DOES, DOESN’T MEAN THEY ARE HATING ON THEM. EVERYONE HAS THEIR OPINION AND IS ENTITLED TO IT. THERE ARE FANATICS OUT THERE THAT WILL WIPE A CELEBS BUT IF ASKED. I RESPECT THEIR BUSINESS SENSE; THAT’S ONE OF THE REASON’S THEIR MARRIED. HOWEVER, THEY SHOULD HAVE COME UP WITH A BETTER NAME FOR SUCH A BEAUTIFUL LITTLE GIRL.

Christyle on February 20, 2012 at 5:49 pm

Wow Blue Ivy is a wonderful name i wonder how they thought of that name
<3

Paula on February 20, 2012 at 5:50 pm

I wish them luck creating a line of baby products that compete’s with the existing Carter’s brand without a lawsuit or two.

Christyle on February 20, 2012 at 5:50 pm

Wow Blue Ivy iz a wonderful name i wonder how they thought of it <3<3<3<3

Paula on February 20, 2012 at 5:53 pm

Ali: No, it’s not normal. Not even a little.

Bree: Read again. That’s not what the article says.

smartass on February 20, 2012 at 6:00 pm

@ me: It’s ‘ridiculous’. Not ‘rediculous’. Look it up. I don’t think you should be schooling Mary T. or anyone else on their spelling.

Paula on February 20, 2012 at 6:13 pm

Ick. I meant “competes,” not “compete’s.”

Ray D on February 20, 2012 at 6:49 pm

I think it’s a ridiculous name. I understand they’re planning a baby product line around the name. But I can just see the hazing… Blue Poison Ivy… Poor kid.

shveta on February 20, 2012 at 6:58 pm

seriously. blue, ppl gonna mock her to tears in middle school. i wud hv done that.. if she wud been in ma school… any ways wud luv to see wat dey gonna do abt it

mary torres on February 20, 2012 at 7:19 pm

@GRAMMAR BULLY I SWAIR U WONT SAY THAT TO MY 16 YEAR OLD FACE WATCH WHAT U SAY :0 PATA !

Hayley on February 20, 2012 at 7:22 pm

I just honestly think it’s a stupid name in the first place..

mary torres on February 20, 2012 at 7:23 pm

the baby is very BEAUTIFUL :)

Mia on February 20, 2012 at 7:31 pm

i think this is ridiculous! people (Especially celebrities) nowadays are sooooooooooooo…UGH!
i don’t want to be prejudice or anything, but OMGosh!!!! That’s so stupid!
i feel really bad for that child when it grows up.

What has this world become??????

idiot = me on February 20, 2012 at 9:13 pm

ooooooooooooommmmmmmmmmmmmmmmmggggggggggggggggggg

THT BABY SOOOOOOOOOOOOOOOOOOOOOOOOO ADORABLE!!!!!!!!!
:D ^^;

idiot = my cousin on February 20, 2012 at 9:22 pm

that’s RIDICULOUS!!!! Poor baby D:

Thomas on February 20, 2012 at 9:49 pm

I wonder if they copyrighted and registered the name. She is, after all, a PERSON (on paper). Don’t bother looking that up in a language dictionary, but rather in a LEGAL/LAW dictionary. They obviously know something and are in want of being “free,” and want her to grow up with some sort of “Sui juris” status. I’ve said too much already.

Mike on February 20, 2012 at 9:51 pm

Please consult an actual IP lawyer before attempting to discuss IP. You cannot sue someone under copyright law for a trademark infringement. Copyrights are copyrights, trademarks/service marks are trademarks/service marks. Different laws, different rights, but some similar concepts.

ARMY GUY on February 21, 2012 at 1:05 am

AWESOME!! 1ST IM GONA TRADEMARK ME A NAME, THEN IM GONA BUY A STAR. THE WORLD IZ ALMOST MINE!

Philip on February 21, 2012 at 2:38 am

What a stupid name. It’s almost as stupid as Beyonce. What’s up with the home made names? The spelling and English on this site is laughable!

P5yx071kZ0 on February 21, 2012 at 3:36 am

…~Dies from all the ‘text speak’ und horrible misspells.~ (“Und” is “and” in German. <3)

jaylin jones on February 21, 2012 at 4:57 am

faboulus name jay~Z! coooooollll! that flamelous!

jaylin jones on February 21, 2012 at 5:02 am

We are some famous people naming these famous kids Jay~Z

Naledi on February 21, 2012 at 5:08 am

Because they figured out they are not just a married couple, they are a business empire; an economy in its own standing!

Erie on February 21, 2012 at 5:57 am

Trademarking a name seem ridicules to me. What else will someone think of to trademark or register? It’s a baby (cute yes, but still a baby) and what if Blue Iry Carter wants to change her name someday? Then what happens?
This is out of control. Maybe they should have come up with a baby product line first.

unsepected on February 21, 2012 at 5:59 am

i just wanna say all of yall are crazy if yall really think that is their baby it doesn’t even add up she was supposed to have her baby this month but in stead she had it in january…..but she wasn’t 9months in january thats impossible THEY ARE PLAYIN ALL OF YALL!!!! go back to the time she was supposed to be pregnant she said and i quote ” the baby is due in february” so believe what yall want i but i don’t believe it’s true……..BEYONCE AND JAY-Z are just some lairs….

Kaytee on February 21, 2012 at 6:11 am

I think they may have trademarked it so that no one starts a baby clothing line using the baby’s fame through her parents. Keeps legal issues at bay. Some people would like to make you pay more just because it’s baby stuff (small and usually not too complicated to make (i.e. Baby carriers that are just a very long piece of rectangle fabric)), and even more if it could be thought to be affiliated with say someone you like such as an artist.

Maybe they did it for the money, then I have no respect for the decision. But if they wanted to secure the name to start a company with it, then I guess it’s okay. I’m just confused if the 2 previous requester asked for the name’s copyright before or after the couple… If before, I believe it’s a bit unfair, but it could indeed be related to abusing the status of the couple to make money with the baby’s name.

fivejamesrus on February 21, 2012 at 6:21 am

I am shocked to see such attention given to two individuals. They are just two human beings! I have to say this though, it is nice to see a celebrity couple actually marry before having a child the old fashion way! I like the name “Blue” I had an Uncle Blue and thought it different and always liked names that were not of the norm. I have four beautiful sons whom I named Micah, Josiah, Eli & Silas. They have a biblical name and family name. Now, if you saw the family name you might think the same of Blue Ivy…. Micah Paul (after his Dad & Grandfather), Josiah Virgil (after my grandfather), Julian Eli (after both our mother’s Julia) and Silas Dale (after my father).

With that being said, let’s hope Blue Ivy grows up to do wonderful things for our planet and people in need! She’s have the $$$ to change a little piece of our earth!

And to all of you, have a joyful day because you are blessed and highly favored my friends!

Crissy on February 21, 2012 at 6:28 am

Her initials are BIC… should a certain pen company sue?

no on February 21, 2012 at 6:32 am

Read this – haha

“Me on February 18, 2012 at 1:20 pm
Jay Z and Beyonce are rediculous. As are you miss mary torres. The website is called Dictionary.com, why don’t you look up how to spell BEAUTIFUL, not buttiful”

I love how this moron is giving out spelling advice, and even uses dictionary.com as a source to teach the other moron of the obvious mistake that’s been made…… then spells ridiculous “rediculous” in the same comment.

savanna on February 21, 2012 at 6:42 am

wow that is very interesting

Karl on February 21, 2012 at 6:56 am

Isn’t a blue “ivy” carter one of those hospital orderlies who carts around those intravenous injection setups with the blue liquids?

ralsan on February 21, 2012 at 7:11 am

What celebs wont do to get into the news. What a sorrowful way to use their baby. Have they no concern for when this child should grow up saddled with a such a name. Celebs think up these weird names so they are headlined without a care or concern for their child. Pathetic

shnitzulampaka shlumpadinka on February 21, 2012 at 7:22 am

lol

Samson omoh on February 21, 2012 at 7:44 am

Wonderfull, what if the child growup to become what they don’t think

Haley Schaffer on February 21, 2012 at 7:44 am

the legal system never sieses to amaze me with it’s many loop holes

Alxandro on February 21, 2012 at 7:54 am

If the parents own the name of the child, that means the child will forever be slave of the parents.
That seems like a form of child abuse.

And what happens when the parents decide to divorce?

Greg on February 21, 2012 at 7:57 am

Golly, Hannah, if nobody owns anything, than I guess it’s okay for me to crash at the place where you live and eat the food in your refrigerator – oops, I mean the refrigerator in the place where you live that nobody owns.

And while we’re at it, maybe I can make money off any of the things you’ve written or created and not give you any credit – since intellectual property is just an exercise in egotism.

Bob Dole – did you actually READ the article? They don’t own the name, they just have the rights to use it for a specific type of business. And this makes perfect sense.

Joe on February 21, 2012 at 8:03 am

I can’t wait for Beyonce to have two more daughters: “Green Grass Campbell” and “Orange Blossom Taylor”. :)

ed on February 21, 2012 at 8:13 am

Versace is a common word? Maybe in the fabulously wealthy world of lexicographers but, not for most of us.

Marilyn Angelena on February 21, 2012 at 8:15 am

I think it was brilliant strategic business play on their part. Congrats!

Kiana wells on February 21, 2012 at 8:26 am

thats good that they did that so nobody can do anything ignorant with their child’s name.

Jose Ontiveros on February 21, 2012 at 8:40 am

Well since im in accounting class at this very moment,,, i think beyonce is a gifted telented person. and i think i shop at dillards :)

Breanna on February 21, 2012 at 8:47 am

I think you should name it annebeth

anna on February 21, 2012 at 8:47 am

I am very happy for Beyonce and Jay-Z, but Blue Ivy is an absolutely ridiculous name. If she didn’t have worshipped parents then she would be an absolute laughing stock. Anyway, you can’t rent a hospital! What about all the other pregnant woman? Their babies are just as important. Also, they’re just exploiting their baby by creating a clothes line. The only people who will buy it are people whose lives are a joke, so they just sit around all day staring at the tv. Beyonce and Jay-Z are very ignorant, and seem to only care about themselves. They only give to charity for publicity. A lot of celebrities are like that. They honestly only care about themselves.

unsepected on February 21, 2012 at 8:54 am

again let me start off by saying that people that is talking about other peoples comments yall need to stop because yall not making no effiin sense either…so quit worrying about what other people are saying and worrying about what is about to come outta yo mouth…thank you!!!

$omkey Torres on February 21, 2012 at 8:57 am

i’m board

unsepected on February 21, 2012 at 9:00 am

O sorry let me say something else….beyonce i love your songs but i think it Pathetic that you gotta lie to your fans that….this baby is yours knowing that it is not…….and for all the women that has been or are pregnant yall all know when you sit down your stomach does not COLLAPSE!!!!this is really getting on my nerves….why lie and say you hadda baby when your fans will apperciate you more that you adopted one…thats all im saying

corey on February 21, 2012 at 9:23 am

beautiful

John on February 21, 2012 at 9:25 am

What a confused article. Trade marks are completely separate area of law from copyright. One protects brand names, the other protects artistic works. The owner of a trade mark does not have legal permission to sue somebody for copyright infringement. It’s like saying a victim of negligence has the right to sue somebody for libel.

smilefunkybaby on February 21, 2012 at 9:29 am

did you know that ‘blue ivy’ is a satanic name. her name backwards is illuminati for lucifers son

TG on February 21, 2012 at 9:32 am

OMG, not on my dictionary.com too! Et tu Dictionary.com? I really, REALLY didn’t need to see this spotlight-craving couple on even this website! Please say it ain’t so, lol. No matter how much I try to escape them, they are EVERYWHERE. I think it’s really ironic that an article about two high school dropouts is on an educational website like dictionary.com.

My day is ruined. Thanks Dictionary.com.

kathrynmathews23 on February 21, 2012 at 9:50 am

i agree with everyone.

tebogo on February 21, 2012 at 9:53 am

their child’s name means lot to them .. maybe for business,, who knows maybe their will open a baby’s shop that will be named for their

Jarshaun on February 21, 2012 at 9:55 am

I think the baby nice!….look like my wife beyonce!…

tb on February 21, 2012 at 10:06 am

@TG i wonder wat did beyonce did to you

leslie on February 21, 2012 at 10:09 am

thats a stupid thing

jamie on February 21, 2012 at 10:34 am

if they are doing this to start a baby clothing line, wouldn’t there be infringement issues with the “Carter’s” clothing line for babies that already exists?

andrew on February 21, 2012 at 11:09 am

why dont you name it kisss

andrew on February 21, 2012 at 11:12 am

hi

andrew on February 21, 2012 at 11:17 am

kaymal wahts goddy

andrew on February 21, 2012 at 11:18 am

jothan whats good

andrew on February 21, 2012 at 11:19 am

jonthan thine you look if you borad er me agian see you at NY

mary torres on February 21, 2012 at 12:47 pm

dont hate on me !

fran on February 21, 2012 at 4:34 pm

great so they’re probably going to create a baby clothing line where a onesie costs $15, who cares, they did something a billion other people in the world do, had a baby. i’m sick of the super rich!

ellisa lorenzo kuzlyk martinez suijaz carson on February 21, 2012 at 5:29 pm

i think the mane is lovely im happy for both of them

ellisa lorenzo kuzlyk martinez suijaz carson on February 21, 2012 at 5:29 pm

cute and adorable

cae.cae. on February 21, 2012 at 6:42 pm

fran, you made me smile. can i make my name famous? cae? like kay? but spelled c-a-e… nope. guess i’m not famous enough! fml. ;P

Kathy on February 22, 2012 at 6:35 am

Just think of how much money I could have made with a blue Ivy pair of jeans and sneakers.. Goo thing they did trademarked the name. I would be right on that name.

$nokey Torres on February 22, 2012 at 9:22 am

@mary whos hating on you????????

mary torres on February 22, 2012 at 12:39 pm

LOOK I CALLED HER A pata lol :)

mary torres on February 22, 2012 at 1:04 pm

@ANNE NO THAT IZ NOT WHAT I MENT F U

mary torres on February 22, 2012 at 1:07 pm

@HANNA OKKKK THANK I GUSS LOL

niaapril on February 22, 2012 at 4:04 pm

it makes me think of her baby’s name that she’s the sky idk :/

Luck in W on February 22, 2012 at 11:34 pm

I think I’ll have to go back to school sometime. I can no longer understand what some of the writers here on the blog…and elsewhere. I’m not sure if people are being insulting and congratulating someone.

andrea allen on February 23, 2012 at 3:17 am

Didn’t even know they had a baby until a few days ago…i dont have or care to watch regular tv…NETFLIX ROCKS. So awsome that my kids & i dont get brain f’d by commercials, EVER. And dont care about what b & j do. look at jay-z the only thing she finds handsome about him is that his money matches hers, so she has a guy who can actually buy her expensive gifts w/out her having to put in on it. I have a child w/cerebral palzy, u think this couple has helped me in anyway w/that? No? ok then “f” em. Crap like this makes communism appealing, the only diff is this is america, instead of us being on the same poor level, WE COULD ALL BE RICH,

~watch innocence project on Netfix & get involved! the government killing innocent people at will? IT COULD HAPPEN 2 U!!

mary torres so loved on February 24, 2012 at 12:38 pm

:C

mary torres so loved on February 24, 2012 at 12:38 pm

:X

mary torres so loved on February 24, 2012 at 12:39 pm

:~)

jay selvey on February 24, 2012 at 12:47 pm

Ava! Right on! Who the hell cares about some rich scumbags so rife with egomanic tendancies that they actually trademark a name?! At any given time there are half a billion babies pooping around the planet; so why does everyone think their pooper is so special? What have these rich loosers done to help others besides give to some highly visible charity that takes 90% of the money and runs? Did they go to a suffering school and buy band instruments or sports equipment? Bet they didn’t! Too busy figuring where the next million is going to come from. Hollywood can kiss my grits!

mary torres so loved on February 24, 2012 at 2:33 pm

have a wonderful weekend everyone :D

MissKeyz on February 28, 2012 at 4:05 pm

I think Beyonce shoul’ve trademarked her name instead of the baby’s name. Nothing towards the baby but that name ..just ain right. [my op)

MissKeyz on February 28, 2012 at 4:06 pm

should’ve*

MissRedhead on February 29, 2012 at 1:21 pm

meh who cares what they did…
good for them blah, the world goes on.

wrath on March 4, 2012 at 6:11 pm

hmmm. heard of a company somewhere in the middle east “hermes”. I thought it’s the one that manufactures the luxurious bags. But i was wrong.. I dunno what company was that. LOL…

mary torres so swagging on March 5, 2012 at 11:01 am

yup

GenomeGnomeNomeNom on March 5, 2012 at 4:52 pm

Damn, see, I was going to start a new line of Marijuana products and call it Blue Ivy…

OK, I’m kidding, but given Jay-Z’s songs, marijuana’s the first thing I thought of when I heard “Blue Ivy”

Ironic Twist on March 6, 2012 at 9:35 pm

Blue Ivy is a pretty name, but I don’t believe it should be trademarked. Trademarking a name seems ridiculous to me, but hey, go for it if you want. Blue Ivy ……

Cheer4issy on March 7, 2012 at 2:41 am

})i({ -butterfly

thomas jefferson on March 7, 2012 at 7:40 am

indubitably

diamond on March 8, 2012 at 10:22 am

So not a wonderful name who would name their child Blue Ivy and i mean they are such huge devil worshopers…..Do you guys know the real meaning of the childs name B=Born L=Living U=Under E=Evil I=Illuminati’s V=Very Y=Youngst. So carry on with this baby which is suppose to be the child of God but instead they brought it in their world of evil!!!!

Cheer4issy on March 10, 2012 at 12:13 am

SO TRUE :O

Cheer4issy on March 10, 2012 at 12:19 am

When the power of love overcomes the love of power, the world will know peace. -Hendrix

I feel the love

Taylor Chadens on March 10, 2012 at 9:36 am

Weird right??? I agree… Child Of god is a world of evil!!! Maybe They should name the baby Taylor Chadens!!!!!
Thats my name!

Taylor Chadens on March 10, 2012 at 10:06 am

Hey hey people!!!!!!!!!

mary torres so swagging on March 11, 2012 at 2:23 pm

@ taylor heeeeeyyyyyyy whats up ?

Superjag on March 12, 2012 at 4:16 pm

Meh, trademarks are only valid if they are used to identify a product or service. If no one associates the mark with a product, it loses trademark status.

diamond on March 14, 2012 at 2:52 am

LOL taylor….Love the the surname Chadens!!!! Gud idea i like i like(**,)

Mordecai Martin on March 15, 2012 at 10:13 am

Ooooow,you are a pretty couple to and probably
I talk to you later.
:) :) :) :)

Sabrina on March 29, 2012 at 1:11 pm

Cool but the name is way to outragous. I mean, i undrstnd both celebs have crazy names soo ya but still thats really stupid of them to trademark the name

horla on March 30, 2012 at 8:32 am

all well and good but it’s not about trademarking names is about teaching the child the right way an being a good parent….

Anon on March 31, 2012 at 12:32 am

Why does it matter that they have a kid? Great, it just means one more illiterate shit head to fill up yet another spot in our shitty country. Should’ve done us better off, and wore a condom. Honestly, I think you should have an I.Q. test before being allowed to reproduce, with the utter SHIT that classifies as “Human” that fills up the schools these days. But yet, since they made simple, repetitive songs about meeting someone in a club, wanting to fuck them, calling their lust “love”, and then tell them how they “love” them (A god damned twelve year old could do that), they get the easy rout. What about us more productive people? Are we doomed to just sit here, and have this mindless, thoughtless, shit spoon-fed into our minds, just like religion and politics? Also, trademarks really only apply to material items. Is this the worth they give their kid? I’d love a rebuttal.

Hello there people of earth on March 31, 2012 at 12:33 am

Ok, the baby is cute. But all babies are cute. What’s weird is her name. I agree with whoever said it sounded like some poisonous ivy. “Lily,” fine. “Petunia,” fine (Go Harry Potter). “Daisy,” even “Daffodil” or “Ivy.” But ivy isn’t blue, and why would you name your child that? It’s like mutant ivy. Hey guys, I have a kid I named after nonexistant mutant ivy. Isn’t that cute?
As for the trademarking of their baby, I think that’s a marketing strategy. I mean honestly, what bad thing would really happen if they hadn’t? Nothing. Thus they wanted something good. What? Money. It has nothing to do with something good for Blue Ivy herself, because as a baby she can give no input but doesn’t deserve to have her freedom taken away from her at two weeks old.
And guys, stop hating on Mary Torres. We use u, idk (which sounds like I decay), lol (which is like “loll”), rofl (no one does that), lmao (no one does that either), and such, so why can’t she say “buttiful”? It’s sort of the opposite of Blue Ivy’s situation – she had control over what she said, whereas B.L. has no control over being trademarked. Her name was trademarked before she could talk. Really.
With all due respect to Beyonce – I love you so much – and Jay-Z, who I highly doubt are reading this anyway so whatevs.

Lyn Alg on April 1, 2012 at 4:39 am

Hey, Yo mun. Dat is wun funny name, Yo? Were da heck did Bouncey an JZ git di name?

JT on April 2, 2012 at 7:22 am

stupid waste of time..wish i had never read this

ummm, really? on April 2, 2012 at 10:40 pm

Look at comment by the person who called them self “Me”. Hypocrite. Really, you need to be able to spell in order to criticize someone else on this matter. I will never understand people who go around flaunting their lack of intelligence. “mary torres” and “Me” included. I mean, buttiful and rediculous? Can you get any less intelligent without being under 5 years old. Urgent news for next person who writes a comment. We are on dictionary.com, and you can use this to your advantage, as well as your inaccurate spell checks.
And it is a horrible name and who on earth would trademark their child’s name? I think that is a sign of bad parenting, and the child will have enough trauma without having to be teased about their name. If they start a brand using their child’s name they are less intelligent then “mary torres” or, “Me”.

ummm, really? on April 5, 2012 at 11:43 pm

The child will get an over inflated ego just like it’s parents, it will inherit their stupidity, and it will get stupid celebrity privileges just like it’s parents. We need the smart people who can help our nation to be celebrities, therefore we can have our nation out of this mess, instead of having all of America be driven toward wasting money, becoming popular, trademarking their child’s name, buying every useless thing they can, and letting innocent people starve in countries in poverty. If smart people make the money and are celebrities, then, we can conserve money and help everyone live a better life. Instead of following that example. Really, I see most people leaning toward the common music celebrity lifestyle. I appreciate good music, but not songs using cuss words and about lust. this is their primary money maker. We need to focus on the future generations, and start by getting rid of the “popular music” millionaires who waste their money on stuff no one needs. For example, music used to be an honest business, no enhancing. If we get back to the honest music, and stop spending too much money on music. Our nation has gotten lost in religion, politics, and alas, music and TV, and technology. This all should be taken in small doses, but, we find at least one of these interfering with daily life. If we continue down this path, the future generation will be lost, as we can already see happening. This stuff is the seed to a bad path, we should not even be hearing about this. You should hear the new medicines, new energy resources, and not the lives of worshiped, over-rated people. This life in America has turned in the caste system in India. Invest in our future, and don’t let People magazines and the mixed up lives of celebrities allude you into wasting money in a lost cause. We don’t need music, though it is a great expression of the soul. We need a better future for our children, and this is not it. We should not be branding our children at two months old, but instead planning how we should guide them down the right path. Not forcing them into a horrible lives where their egos will set a world record before they’re four. This is what they prevented in Harry Potter. You may never remember this, but we must address this issue, instead of letting a educational site fall victim to this scandal veiled under what we call a celebrity. Back to the issue on hand, only things that are original, and not valueless should be in the ability to trademark. Something talentless and reworked is valueless, therefore should be unable to be copyrighted. The child’s name is valueless, as well as the child, so it should be unable to be copyrighted. Come on people, invest in what you need, not what valueless celebrities don’t even care for anymore. The one dollar you spend on iTunes just goes along with the millions, and the millions go to a new house in thirty, and the middle class buy several a day, and the middle class become poor, the poor become in poverty, and the rich become richer.

diamondsett on April 9, 2012 at 6:30 pm

supp mary(:

silindile on April 26, 2012 at 10:40 am

WOW!!that’s the only thing i can think of,,imagine if it’s a sarcastic one!!

John Schwab on May 4, 2012 at 7:16 pm

Trademarks and copyrights are distinct animals. Trademarks associate a name with a good or service. Copyrights protect the artistic expression of an idea. Most people confuse or muddle them together as this article did, but they are very different in the real world. You can trademark a name, but you cannot, as the article implies, copyright a name. There just is not enough “artistic expression” in a name to be able to copyright it.

ai on May 14, 2012 at 4:44 pm

i don’t have a problem with anything they name their child, but copyrighting a name is completely ridiculous. i know you want the best for your child, but it seems to me like trademarking a name ( for a what appears to be keeping it unique) is absolutely ridiculous.
i’m not an expert on names but in copy rights in general be it for music or art, i recoomend watching the video
“remixers manifesto” it’s pretty cool, and can be found on youtube :)

Alexandra on May 14, 2012 at 7:12 pm

People need to calm down about celebrity babies. Yeah, so what, they had a baby? Everyone has a kid. Its not the end of the world, people! I mean seriously! Yes Blue Ivy is a really pretty name, I am not going to lie, but why worry about celebritys’ babies?
It seems like they are reporting every little thing famous people do. ‘Today Kristen Stewart ate a snack.’ or ‘Liam Hemsworth sat up.’ It gets pretty annoying. Me being only 12 years old, yes I know I sound like I don’t know jack squat, but I am just fed up with the news people.
Why not talk about real news? Like stuff other than non-sense. To some people that is acctually entertaining.

Yumi on May 14, 2012 at 7:14 pm

really it s just a stupid name( just blue or ivy would be nice but what the hell is blue ivy carter) also the whole trademark thiny is stupid

wow...slow down! on May 15, 2012 at 12:49 am

Hey, I personally think that the name ‘Blue Ivy’ is RIDICULOUS! Why do celebrities kinda ruin their child’s life, by giving them such weird names? Will Blue Ivy be called ‘Blue’ for short? (“Hey guys I’m Blue, what’s your name?) I think this is an obvious marketing ploy, by trade-marking the name. I feel SO sorry for this kid, oblivious to the scandal raised by her ego-inflated parents. Don’t get me wrong, Beyonce and Jay-Z have some pretty mean songs, but why should they go to all the trouble to TRADEMARK their poor daughters name? And why is it not allowed for the ‘normal’ people to trademark their names? That’s completely ludicrous and kinda stupid?!
I guess that’s all I have to say on that – I just get really annoyed at those people who consider themselves on a higher level than others, simply because they have fame, fortune and pots of money.

wow...slow down! on May 15, 2012 at 12:52 am

I totally agree with you, um….really!

dfgb on May 15, 2012 at 5:25 am

say wha? imma sooooooooooooooooooooooooooo confused

ps.
how do u spell beutiful? imma bad speller

Lena on May 15, 2012 at 6:12 am

Wow! what a slew of comments here! The real funny thing is that the celebrities themselves will never read any of this… never give a thought or a care of what any of us have to think, and keep investing their money in stupidities! Trademark a name. Seriously…..?

Doll on May 15, 2012 at 7:21 am

I find it amazing how I see so much bad grammar on DICTIONARY.COM
Beautiful name, though(:

girl in the red gress on May 15, 2012 at 8:15 am

just a horried name. come on people lets be reale for a moment; as soon as that kid turns 18 i bet she will change her name. WHAT WERE THEY HIGH OR SOMETHNG. It’s just so stupid, well I fell bad for her when she goes to school.

RACHEL on May 16, 2012 at 3:26 am

Erin on February 18, 2012 at 10:22 am
I don’t like the name, and I don’t know why anyone would want to use it, much less trademark it. It must be nice to have too much time on one’s hands.

I concur! #1 WHO CARES?? #2 That’s a horrible name! And, goes along with the Celebrity Fanatacism that produces children with names like Banjo, Satchel, and Fifi Honeyblossom (yes that last one is one name not two). These children will have every need met which they should but instead of trademarking their child’s name so they can make money how about trademarking and starting a non-profit for starving children in the U.S. or anywhere??? Put it to GOOD use not uselessness.

Peepers on May 16, 2012 at 5:42 am

I like the no name post from Feb 18 – if she were to grow up and hate her name and change it. Too funny! I don’t care for the name for a baby, but I agree it especially makes sense if they plan to use it for business purposes.

z on May 16, 2012 at 2:43 pm

Hey “Me”, I agree with the comment about mary torres, but you spelled ridiculous wrong. So maybe you should look up how to spell stuff too, before you poin out other peoples spelling.

z on May 16, 2012 at 3:15 pm

Sorry, I meant point

wathlo on May 17, 2012 at 7:35 am

y would they do tht

wathlo on May 17, 2012 at 7:35 am

y would they do tht

mary torres :)2gud4u:) on May 22, 2012 at 5:34 pm

@z thanks!

Sophia-Blue on June 7, 2012 at 8:30 am

If they like the number 4 so much, why not call her ivy?

Sophia-Blue on June 7, 2012 at 8:38 am

also is her name just blue and ivy is her middle name or is her name blue ivy?

Sophia-Blue on June 7, 2012 at 8:39 am

Hey guys, I’m Blue!

Dee on June 17, 2012 at 7:22 am

Ridiculous, absolutely ridiculous! Who the heck do these people think they are? Royalty? They need to get over themselves, shutting down a whole floor to push a baby out? Hiring what? 8 nannies to work in shifts, seriously, Beyonce calls herself a “mom”? She is a pathetic excuse for a “mother”. by the way, the name sucks, it doesn’t sound like an original name, let’s hope this aby doesn’t inherit Jay Z’s dumb look (that he has on his face all the time) and Beyonce’s thunder thighs!!! Beyonce needs to get h head out of big ass and come down to earth!

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jRelsBruceD on August 7, 2012 at 8:43 pm

I’m quite about to do this step. This post got me thinking whether i should do it. Again. But thank you very much!
jShacerDoee

alexus on October 2, 2012 at 10:27 am

i think the baby is cute and i live jay-z and beyonce’s music

Kayla on November 21, 2012 at 7:50 am

I guess it makes sense that they don’t want someone to be able to start a business called Blue Ivy, but it seems a bit ridiculous. If they were so worried about her name being used for something like that, why not name her Mary or Sophia or something like that?

tupac shakur on March 12, 2013 at 2:40 am

What a DISCRACEFUL name for a baby trademarking your only child
How and why?

Susan on May 10, 2013 at 6:58 am

They filed a 1b trademark application which is “intent-to-use” in International classes 3,6,9,10,12,16,18,20,21,24,26,28,35, & 41. This means that they will have to sell goods with the mark displayed on them in a reasonable amount of time. Obviously, they have intent to use the mark or it would never have been approved by the USPTO. It is well within their rights to protect the mark and file oppostions to anyone filing similar marks in their classes. This was a business decision.

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